TurnKey Marketing
TurnKey Marketing
January 2021 - Present
At TurnKey Marketing, I began as a Social Advertising Coordinator in January 2021 and was later promoted to a Social Advertising Specialist in November 2021. I currently hold this position. TurnKey Marketing is a full-service digital marketing agency, primarily geared towards car dealerships across the nation. In both roles, I collaborate within the Social Advertising Department to develop, oversee, and support a portfolio of automotive clients by crafting social advertising campaigns on Meta (Facebook) Ads, Snapchat Ads, and TikTok Ads. My responsibilities in this role primarily revolve around campaign launch and management, budget pacing QC, copywriting, reporting, and utilizing tools such as ad managers, Salesforce, Canva, and Google Suite. Within the specialist role, my responsibilities expanded to include: assisting with training new hires, developing new & improving current processes , A/B testing, and more.Awards Received:
Employee of the Biennial (January 2023 - June 2023)
Employee of the Quarter · Jul 2021
Spotlight Award · Jun 2021
As my longest work experience to date, this role continues to help me improve my skills in social media management, advertising, copywriting, reporting, and use of modern tools such as social advertising platforms, Canva, and Salesforce.Pedego of Upland
Pedego of Upland
April 2023 - Present
In addition to my full time role at TurnKey Marketing- I work part-time as a social media manager at Pedego of Upland, an electric bicycle company. In this role, I helped revive this stores' visibility on Facebook, Instagram, and Google My Business. I use Canva for graphic creation, ChatGPT for improved copywriting (prior to ChatGPT I would manually copywrite), and Zoho Social for scheduling posts & managing the daily posts. I work with other local Pedego stores to share content and repurpose our content for their use, I utilize Pedego (Corporate) master content folder as a template for graphic & video, and recycle Pedego-posted reels in our own account - with permission. I create graphics for awareness, ongoing sales event, and action-driving posts (for example monthly service reminders). In the past year that I have worked with Pedego of Upland, I helped improve the ROI of Pedego of Upland with a strong, active social media presence. - increased total engagement by 279%- created 466 posts (across Facebook , Instagram, Google My Business)- created 136k impressions (averaging 383 per day), reached 112k people (averaging 317 per day) - gained 2000+ page profile viewsThis role continues to help me improve my skills in social media management, content creation, Canva graphic design, and creative problem solving.PZZLE CO
PZZLE CO
Jun 2021 - Jan 2022
In addition to my full time role at TurnKey Marketing- I helped manage an apparel brand, PZZLE, geared towards mental health. In this part-time internship, I assisted with creating, scheduling, and managing social media posts on Facebook and Instagram. I created content with a positive, mental-health-first voice to be brand reflective. Using Canva for creation, and Hootsuite for scheduling social media graphics, I managed the Facebook & Instagram social media pages. In addition to regular posts, I helped build the page by creating story posts, reposting others, and replying to messages / comments. This role helped me improve my skills in copywriting, Canva graphic design, and social media management. Most effectively, this position and the skills I learned helped me launch my own brand of clothing, "Part H", shortly after.
On-Site Storage Solutions | Solana Outdoor Products
On-Site Storage Solutions | Solana Outdoor Products
November 2019 - October 2020
In November 2019 I was hired to work at On-Site Storage Solutions, a small company that sells steel shipping containers. I also co-worked in their sister company, Solana Outdoor Products, which was in the process of launching - this company sells outdoor grilling equipment ranging from gas grills to umbrellas. In both of these roles, I worked on multiple projects including: social media content creation & copywriting, outbound sales calls, process improvement, customer satisfaction, reporting, software migration, email & social media marketing campaigns, and more. In this dual-role, I utilized tools such as Zoho Suite (Zoho Social, Mail, Books, Analytics, Creator), Google Suite and RingCentral. This role, as my first real-world experience, helped cement my interest in marketing and opened the door for more marketing roles down the road.Artemia Communications, Inc.
Artemia Communications, Inc.
August 2019 - October 2019
As a newly minted physics graduate looking to break into marketing right after graduation, I joined Artemia Communications, Inc. - a PR firm located in San Francisco. In this 3-month internship, I started my journey in copywriting - creating long form and short form content for Artemia Communications' social media pages (Facebook, Instagram, Twitter). I would also assist on ongoing PR projects, helping with proofreading, brainstorming new ideas, and developing my marketing skills from the ground up. This role, with it's heavy focus on content creation and organizational management -helped me land my first full time role at On-Site Storage Solutions & Solana Outdoor Products, shortly after. National residence hall honorary
National residence hall honorary
November 2016 - June 2017
My marketing career began in the fall of 2016, my sophomore year of college. Looking to get more involved on campus, I applied to the one open role in the organization I was a part of: Director of Marketing & Technology. I knew nothing about marketing but I was proficient enough with technology: managing websites, blogs, and more. This role sparked my interest in marketing. I helped expand the U.C. Riverside National Residence Hall Honorary chapter to more students on campus- through ongoing social media campaigns, assisting with launching and promoting on-campus events, designing merchandise (which helped me in developing my own clothing brand today) having weekly "office hours" for members that have any questions, concerns or ideas. Though I still graduated with my physics degree, this initial experience helped push my career forward in marketing once I graduated.